If you’re looking to boost your sales team’s productivity and success, you’ve likely explored conversation intelligence tools like Gong and Avoma.
Gong is a pioneer in this space, having played a key role in mainstreaming revenue, deal, and people intelligence—transforming how customer-facing teams close more deals.
Avoma has emerged as an alternative for mid-market and SMBs, with a strong focus on smart note-taking and conversation intelligence.
However, while Avoma delivers on basic note-taking functionality, it sometimes falls short when it comes to the deeper, AI-powered insights that enterprises rely on for revenue and deal intelligence.
In our detailed Avoma vs. Gong comparison, we cover:
- Key considerations to help determine if Avoma is the right fit for your business
- The core functionalities of both Gong and Avoma
- How these platforms differ in their ability to deliver actionable insights
Gong vs Avoma: 3 things to consider when making a useful comparison
1. Functionality
- Which core functionalities (deal intelligence, revenue intelligence, people intelligence) do you actually need?
- Are these features and functionalities available as applicable in your use case?
- Do you have the flexibility and customizability needed for the above?
2. Pricing
- Is the pricing flexible and transparent?
- Do you have access to a trial or free plan?
- Is there a minimum platform fee or base price?
3. Ease of use
- How easy is the tool to set up and implement?
- Do you need a dedicated admin/manager to manage/train users?
- Is it future-proof? Will you be able to scale up or down or customize it to your use case?
In the rest of this Gong vs Avoma comparison, we take a critical look through these lenses to help you make an informed decision.
Avoma vs Gong: Feature, Functionality, and Pricing Comparison
Let’s take a look at the key conversation intelligence, coaching, and collaboration features that Gong and Avoma offer, and the differences in their approach and functionality.
1. Meeting intelligence (recording, transcription, note-taking)
Both Avoma and Gong offer call recording functionalities and use AI for transcription and integrate with major web conferencing providers to record, transcribe, and analyze calls.
One notable mention is Avoma’s collaborative note-taking that allows multiple users to edit or make notes on a call via its inbuilt editor.
2. Meeting management/efficiency
To ensure that sales teams are not bogged down by repetitive tasks like tracking action items and CRM entry, both Gong and Avoma offer automated CRM entry.
However, when it comes to managing meetings themselves, Avoma has a clear focus on meeting assistance and helping sales reps with their entire meeting lifecycle workflow, as shown below.
This makes it equally useful for sales reps, not just sales leaders/managers, whom Gong focuses on.
3. Conversation intelligence
Both Gong and Avoma help sales managers and sales reps surface insights on Market Intelligence (by identifying competitor mentions, feature requests, etc.) as well as sales conversational skills (tracking talk time, questions asked, monologue durations, etc.)
4. Sales coaching
This is an area that Gong has a clear edge in, given its extensive focus on deal intelligence and people intelligence.
5. Revenue intelligence
Gong has a clear advantage here with its pipeline management and forecast intelligence.
Avoma is limited to deal intelligence and pipeline visibility but lacks the capability to notify or forecast potential risks.
6. Email Intelligence:
Gong offers both email engagement and insights while Avoma offers email engagement tracking, minus insight analysis.
7. Adoption and ease of use
Avoma’s UI is built for easy adoption by multiple teams, and this makes it easy to get started with. There’s a learning curve associated with Gong given the overwhelming revenue intelligence capabilities it is designed for.
This also means that most small companies and SMBs have little use for these advanced functionalities designed for sales leaders, posing a challenge to adoption.
Gong vs Avoma: Pricing Comparison
We looked at three aspects to compare Gong and Avoma’s pricing approaches.
- Transparency: Avoma offers transparent pricing while there’s no explicit mention of pricing on the Gong website. You need to opt for a sales call and go through multiple qualification calls and meetings before you uncover the pricing offered to you.
- Flexibility: Avoma offers flexibility in pricing by offering different licenses for different members based on the functionality they need.
- Platform fee and minimum seat mandate: Gong comes with a platform fee required every year.
Gong vs Avoma: Who is it for? Target Audience
Gong has a clear focus on revenue leaders in enterprise companies while Avoma, with its pricing and usage options, caters to SMBs and mid-market organizations (more on this in our pricing section).
To understand this, let’s start with a look at how these two platforms position themselves.
It’s hard to miss Gong’s clear focus on sales teams.
Avoma, on the other hand, keeps its focus on helping teams get the most out of meetings – making it applicable for Sales, CS, Product, and even internal meetings.
This means that while it has a strong use case for sales coaching, rep onboarding, and revenue intelligence — it is also suitable for small but fast-growing organizations with needs across other functions.
Let’s take another look at the customer logos to get a sense of their target audiences.
Gong has a clear focus on revenue leaders in enterprise companies while Avoma, with its pricing and usage options, caters to SMBs and mid-market organizations, as is evident in its more affordable pricing.
Avoma vs Gong: Customer and User Reviews
To further understand which might be better for you, it makes sense to look at what their customers are saying about Gong and Avoma.
Here’s a G2 summary of Gong vs Avoma user reviews.
The number of Gong user reviews clearly highlights Gong’s market dominance, but a detailed look at reviews shows a few issues that users, especially those from SMBs and mid-market enterprises, face.
Also check out our detailed analysis of Gong reviews for you to check out: 300 latest Gong G2 review analyzed
We also looked at Avoma vs Gong reviews on TrustRadius.
Gong’s reviews on TrustRadius have specific mentions of Gong’s UI being clunky and hard to use. It’s easy to imagine why – too many enterprise-focused features, or even just too many complex features can leave users overwhelmed – especially those from startups or small businesses.
Over to You
We hope this comparison has helped you assess whether Avoma is the right Gong alternative for your business.
Avoma delivers robust conversation intelligence features that work well for SMBs, but it might not be the ideal choice for growing organizations that need advanced revenue intelligence and AI-first capabilities. Meanwhile, Gong remains a respected market leader with its comprehensive suite of revenue, deal, and people intelligence tools.
For growing businesses and enterprises seeking a powerful, AI-first revenue intelligence solution, MeetRecord stands out without hesitation.
MeetRecord not only provides all of Gong’s core conversation intelligence features but also delivers deeper revenue and customer insights along with superior pipeline hygiene and sales coaching. Its key value propositions include:
- AI Sales Coaching: Automated coaching that saves hours by delivering instant call scores and personalized scorecards
- Deal Intelligence & CRM Automation: Advanced forecasting and real-time pipeline hygiene for smarter decision-making
- Differentiating Features: Adaptive Deal Intelligence, AI Sales Roleplays, Buyer Intelligence, and AI Playbooks
- Customization: Flexible white-labeling options, including a customizable mobile app
With MeetRecord, you can achieve 2.2X better ROI, empowering your revenue operations and taking your sales strategy to the next level.
Talk to us today to discover how MeetRecord can transform your business with the best revenue intelligence software on the market.
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