As important as meetings can be, they’re often a source of inefficiency and frustration. If you need to improve your meetings to get the maximum value out of them, it starts with analyzing them at a granular level – and on an ongoing basis.
That’s what meeting analytics can help with.
Meeting analytics helps you understand how your meetings are conducted, highlight opportunities for improvement, and improve the effectiveness of your meetings. In this guide, we tell you everything you need to know about using meeting analytics to make every meeting matter for you and your team.
Let’s get to it.
What is Meeting Analytics?
When used correctly and consistently, meeting analytics helps you better understand your meeting dynamics and identify patterns and trends to optimize your meeting schedule, improve engagement and participation, and enhance decision-making.
The key elements of meeting analytics include:
Benefits of Using Meeting Analytics for Sales Meetings
Meeting analytics has a multi-fold impact on improving your team’s performance – far beyond just the meeting itself. If you’re a manager, it can particularly enhance productivity by identifying inefficiencies and helping teams focus on what matters by:
Key Meeting Analytics Metrics to Monitor
While exactly which metrics make the most sense for you will depend on the nature of your team and meetings, here are a few categories to consider:
1. Attendance and Time
Attendance metrics can help you identify the kind of stakeholders who consistently participate, who need more follow-ups, and who is involved at each stage of the journey.
Time-related metrics, such as meeting duration and start/end times, can give you insights into efficiency, helping your team avoid overlong or poorly timed meetings.
- Participant count: Track the total number of attendees
- Attendance rate: Tracks the percentage of invited participants who attended
- Drop-off rate: Refers to the percentage of participants leaving before the meeting concludes
- Meeting length: Measures the actual meeting duration; can be used to compare the actual duration to the planned duration
2. Engagement
Moving beyond logistics of when, who, and how long, this set of metrics focuses on how engaging the meeting is, giving you a direct insight into effectiveness. These metrics are especially important in sales meetings because they tell you how your sales reps are performing, and how your prospects are responding. These metrics include:
- Speaking ratios: Calculates the ratio of speaking time for each participant. This is especially important in sales meetings where active listening and ensuring a two-way conversation are critical
- Interruption count/frequency: Measures the count of interruptions during the meeting, which can indicate either engagement or conflict
3. Content
The next most important metrics come down to mining insights from what has been said during the meeting. Whether it is understanding key customer objections, competitor mentions, or recurring questions, this analysis will give you the maximum tangible value from your meetings.
- Keyword trends: Identify recurring words, phrases, and topics during meetings
- Sentiment trends: Tracks the tone of conversations over time (positive, neutral, negative). This can help identify shifts in sentiment to flag potential gaps
4. Action Items
Lastly, meetings are only effective if they achieve the outcomes you have for them. This set of meeting analytics helps you track how your meetings take you closer to tangible outcomes.
- Action item count: Total tasks or decisions generated during the meeting
- Owner distribution: Breakdown of action items (by owner/s) to help assess workload balance
Top Meeting Analytics Tools to Consider for a Sales Team
The first step of meeting analytics is about the basics – understanding the who, what, and when of the meeting. This functionality is provided by most communication platforms such as Zoom, Microsoft Teams, and Google Meet. Here is a detailed breakdown of their meeting analytics capabilities
- Zoom: Provides detailed reports of participants, including their names, email addresses, and join/leave times.
- Google Meet: Enterprise account admins can access attendance reports with participant names, email addresses, and timestamps of when they joined or left.
- Microsoft Teams: Admins and meeting organizers can view attendance reports, showing participant names, email addresses, join/leave times, and total meeting duration.
Moving on to the more advanced meeting analytics such as content, engagement, and next-step analysis, here are some of the top meeting analytics tools available in 2025:
1. MeetRecord
MeetRecord is an AI-driven platform designed to optimize the entire meeting lifecycle for sales teams – from meeting scheduling to note-taking to keyword tracking to deal recommendations and pipeline tracking. Since its AI is trained extensively for mid-market and professional services use cases like consulting, financial, law services, etc., it is an easy choice for any company looking to get the maximum value from customer-facing meetings.
Pricing
MeetRecord offers customized pricing based on individual business needs. Get in touch for a custom quote.
2. Gong
Gong is a leading revenue intelligence tool that analyzes sales calls and meetings to surface insights into customer interactions, deal progression, and pipeline health.
With call recording, call analysis, and conversation intelligence, it also offers deal warnings and high-quality coaching recommendations.
Having been a pioneer in the revenue intelligence space catering to major enterprise companies, it integrates with almost any enterprise application you need.
Pricing
A fixed annual platform fee that typically starts at $5,000; additional per-user costs range from $1,200 to $1,600 annually.
3. Chorus
Chorus from ZoomInfo is a conversation intelligence platform that provides meeting analytics for sales and customer success teams. It offers automated meeting transcripts and analyzes them for a comprehensive understanding of customer interactions. It is a great choice for companies that use Zoom as part of their application suite.
Pricing:
A flat fee of $8,000 / year for three seats. Additional seats cost $1200 per seat per year.
4. Avoma
Avoma is an AI meeting platform that helps sales reps and customer success professionals make their meetings more efficient. It automates note-taking, scheduling, coaching, and comes with revenue intelligence features for sales teams.
Pricing
Avoma offers a free plan with essential features like manual note-taking and scheduling. Conversation intelligence plans start at $19 per user/month (billed annually).
5. Fireflies.ai
Fireflies.ai is a virtual meeting assistant that integrates with various online meeting platforms such as Zoom, Google Meet, and Microsoft Teams. It automatically records meetings, transcribes discussions, and generates summaries that highlight key points and action items.
Pricing
Fireflies has a free plan which can be used for most basic requirement and a paid plan starting at $10 per user per month.
A 3-Step Framework for Implementing Meeting Analytics in Your Workflow
1. Find the Right Tool
Choosing a meeting analytics tool tailored to your team’s needs is the foundation for successful implementation. Here are a few things to look out for:
- All-in-one capabilities: Look for tools that do more than just handle meeting analytics.
With AI-powered insights on customer conversations as well as agenda adherence, speaking time, and engagement levels – in addition to most-meeting support like CRM updates, sending follow-up emails, and providing deal recommendations and health alerts.
- Customization and integrations: Your tool should be easy to use and adapt to your unique workflow. Look for a solution that offers personalized reports and dashboards, comes with flexible usage options, and easily integrates with your existing ecosystem.
- Ease of use: Prioritize a solution that simplifies the whole meeting journey – from scheduling to real-time insights to next steps to future recommendations.
2. Ensure Consistent Use for Long-Term Results
A one-off use won’t – and can’t – offer any benefits of meeting analytics. Consistency is key. As a sales leader, you need to embed tools into daily routines.
Encourage your teams to make meeting analytics a part of every meeting. For example, use engagement data during weekly reviews, decision-making sessions, or one-on-one sales coaching.
Regularly track metrics like participation levels, time efficiency, and follow-up completion rates to help your team understand and internalize the impact of meeting analytics on your team.
3. Create a Feedback Loop for Self and Peer Coaching
Meeting analytics offer valuable insights that can drive team growth and continuous improvement.
Use the data to identify patterns, such as frequent interruptions or low engagement, and offer targeted coaching to team members.
Create thematic playlists of exemplar meetings for self-coaching. In addition, ensure that sales reps use meeting analytics metrics for immediate feedback on their performance after every meeting.
Success Stories with Meeting Analytics: How Forward-Looking Organizations Use it to Boost Efficiency and Engagement
Coverflex, a compensation management solution faced challenges in efficiently tracking and improving the client calls and demos conducted by its 15+ sales team. Given the high volume of meetings they conducted, they need to understand how their sales reps were faring in these meetings, as well as help them engage customers better.
Without a way to share learnings and insights, the team saw misaligned expectations and a suboptimal customer experience. Sales managers struggled to review calls and provide actionable feedback to improve performance.
That’s when Coverflex turned to MeetRecord. They used MeetRecord’s meeting intelligence capabilities to review past calls before follow-ups, share customer and performance insights, and use its instant AI-driven call scoring.
This gave sales reps immediate and actionable feedback, streamlined handovers between teams, enhanced communication, and boosted the overall efficiency and engagement of sales meetings.
In another example, Kisi, a leader in access management solutions, was looking to enhance its sales process by improving objection handling.
To address these challenges, Kisi adopted MeetRecord to leverage AI coaching, which focused on deal stages, identified top objections from meeting analytics, and provided targeted coaching for Account Executives.
This approach improved feedback sharing, accelerated sales process implementation, and improved objection-handling efficiency, leading to a 2x increase in deal closure rates.
The right meeting analytics tool can transform more than just your meetings – it can change how you and your team do business.
Looking for the best way to use meeting analytics in your workflow?
Sign up for a MeetRecord demo with our experts.
Frequently Asked Questions
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Sales teams stand to benefit the most from meeting analytics given the customer-facing nature of the role. Meeting analytics tools identify inefficiencies, track sales process adherence, analyze what works with customers, and identify action items. In addition, they automate post-meeting tasks like summarizing discussions and assigning follow-ups.
The best meeting analytics tools come with high-quality AI-powered analysis, real-time feedback, keyword tracking, sentiment analysis, speaker ratios, engagement tracking, automated meeting summaries, and customization options for reports and metrics.
Yes, most modern meeting analytics tools like MeetRecord are designed to integrate seamlessly with popular communication platforms (Slack, Microsoft Teams, Zoom), project management tools, as well as most popular CRMs.
Consistently leveraging AI-powered meeting analytics leads to refined insights based on learnings from every meeting. In addition, the right meeting analytics tool builds a culture of continuous improvement, reduces inefficient meetings, enhances decision-making, and increases overall team efficiency.
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