SaaS sales training is at a critical juncture. Traditional saas training methods are failing to meet the needs of modern sales professionals. Businesses are spending billions on training that fails to stick. 70% of information is forgotten within a week and 90% of new skills are lost within a year.
Top-performing sellers and sales managers are far more likely to receive training that truly impacts their success. So, what sets these programs apart?
Modern sales training must be designed for real-world application such as accessible, engaging, and tailored to individual roles. In this guide, we will look at explore the top SaaS sales training programs that align with how today’s sales teams learn best.
What is sales training?
To be successful, sales training should be planned and implemented as a structured change initiative to help businesses achieve goals like higher win rates, expanding key accounts, and shortening sales cycles.
Why is sales training important?
Cost Comparison of Leading SaaS Sales Training Programs
10 Best SaaS Sales Training Programs
Below, we have compiled 10 of the best SaaS sales training programs to help your sales team boost performance.
1. Revenue Academy by Winning by Design
The Revenue Academy by Winning by Design is a SaaS sales training program to help Go-to-Market (GTM) teams with critical skills and a unified framework for driving recurring revenue.
The program offers live and online blended learning, customizable private courses, and ongoing post-certification support.
Training is globally accessible in multiple languages, including English, French, and Chinese. Role-based courses are tailored to roles like SDRs, sales professionals, and revenue leaders.
Participants benefit from interactive, hands-on sessions, industry-recognized certifications, and access to a vast enablement content library of blueprints, research, and templates.
Pricing:
The price for Revenue Academy courses by Winning by Design (WbD) varies depending on the course and the type of membership.
For instance, Selling for Impact charges $1,500 for 4 Live 2-Hour Sessions, which suggests that it is a program aimed at mid-sized and enterprise businesses.
Delivery method:
The WbD Revenue Academy courses are delivered through a live and online blended learning approach, combining interactive, collaborative sessions with online content.
2. Sales Done Right by John Barrows
Sales Done Right provides sales professionals with practical, real-world techniques to approach sales with integrity and purpose.
The program focuses on building trust with clients, improving communication, and delivering results without compromising on values.
It teaches participants to achieve sustained success in a competitive environment by creating a mindset of continuous learning and improvement.
Pricing:
Sales Done Right’s pricing structure accommodates various needs.
For Team Training, it offers customized programs tailored specifically for teams and is designed for mid-market and enterprise businesses. Pricing for this option is available upon request.
For individuals, the Individual Training plan provides access to signature courses, live training sessions, and the OnDemand Library, starting at $419 per year for the basic level. This plan is ideal for SMBs and early mid-market businesses.
For Keynotes, which challenge perspectives and offer actionable tools, pricing details can be provided upon inquiry. Keynotes are well-suited for mid-market and enterprise businesses.
Finally, the 1:1 Coaching with John Barrows offers direct, personalized guidance, with pricing starting at a custom rate based on your needs. This option is ideal for mid-market and enterprise businesses, as well as individuals within leadership roles in early mid-market companies.
Delivery method:
The program is delivered through a combination of live and on-demand training. Participants gain access to structured courses that provide tools and techniques for improving sales performance.
3. SalesHood
SalesHood is a comprehensive sales skills training platform to help B2B sales and customer success teams achieve better productivity, improve win rates, and close more deals.
It combines turnkey, on-demand training content with cutting-edge AI-driven tools to deliver personalized coaching and sales enablement experiences.
Pricing:
SMBs will benefit from the Essential Plan, priced at $45 per user per month.
Early mid-sized businesses looking to improve revenue performance can choose the Pro Plan, which offers personalized AI-driven solutions such as AI call recaps and CRM content recommendations.
For mid-sized businesses aiming to accelerate their go-to-market strategies, the Transform Plan will help to scale enablement best practices.
Enterprise businesses can further customize their solutions with tailored integrations, dedicated strategy services, and advanced operational models to meet their unique and complex requirements.
Pricing is available upon request for the Pro and Transform Plans.
Delivery method:
SalesHood's B2B sales training is delivered through on-demand video lessons, role-playing exercises, AI coaching, selling guides, email templates, and curated learning experiences.
4. The Brooks Group’s SaaS Sales Training
The Brooks Group’s SaaS Sales Training stands out for its ability to address the specific needs of the SaaS industry.
The program not only provides sales teams with essential technical and interpersonal skills but also provides a structured approach to continuous learning and development. It focuses on consultative selling and value-building.
The training ensures that sales representatives are well-prepared to deliver consistent results for their organizations.
Pricing:
The course pricing is not disclosed but it usually includes a set of six two-hour sessions focused on building customer relationships through a structured sales process. It is a program for enterprise businesses.
Delivery method:
The Brooks Group's SaaS Sales Training is delivered through customized training programs incorporating the IMPACT Selling methodology, hiring assessments, and reinforcement coaching.
5. Sandler
Sandler Training offers a specialized Enterprise Selling Training course to help companies develop their sales teams into highly skilled professionals who grasp the complexities of enterprise sales and deliver exceptional value to clients.
Enterprise sales come with higher customer acquisition costs, longer sales cycles, and more challenging audiences.
Sandler Training addresses these challenges with structured solutions. The course covers account management, client mapping, relationship building, retention, bid review, opportunity management, competitive positioning, and more.
Pricing:
Sandler Training offers a variety of pricing options for its courses, books, and subscriptions. Books range from $20 to $35 each, such as 21st Century Prospecting, priced at $20, and The Sandler Rules for $27.25.
Subscriptions for ongoing access to training materials vary depending on the program. For example, 21st Century Prospecting subscription costs $519.11 per year, while Customer Service The Sandler Way and Sandler Playbook, Manager's Edition are available for $133.14 and $254.32 annually, respectively.
Other subscription options include Negotiating from the Inside Out for $828.78 per year and New Advisor Launch Accelerator for $65.82 annually. Additionally, Sandler offers job aids that typically range from $7.25 to $103, with products like the Sales Mastery Pocket Card priced at $15.75 and the Sandler Success Triangle job aid available for $44.
This flexible pricing structure caters to the different needs of all types of organizations, from SMBs to enterprise businesses, whether you're looking for standalone resources, ongoing training, or supplementary materials to support your sales development.
Delivery method:
Sandler Enterprise Selling is delivered through a structured, multi-modal training program that includes on-demand lessons, interactive workshops, and proprietary sales tools.
6. SaaS Sales Academy
SaaS Academy is a comprehensive program for SaaS founders looking to scale their businesses from $120k to $3M ARR.
Designed to address the unique challenges of SaaS growth, the program offers a structured framework, the SaaS Academy OS™, which provides actionable strategies, tools, and expert guidance to optimize operations, build high-performing teams, and drive consistent growth.
Pricing:
SaaS Sales Academy has three programs tailored for organizations having $0 to $120k ARR, $120k to $3M ARR and $3M to $30M+ ARR.
According to Peak Sales Recruiting, SaaS Sales Academy charges around $1,200 for a seven-week program. It is for SMBs, early-midsize businesses, and midsize businesses.
Delivery method:
The programs follow a structured approach, including content, coaching, and community support, with expert guidance from experienced SaaS leaders.
7. Kevin Dorsey’s B2B Sales Masterclass on Udemy
B2B Sales Masterclass is a structured program for sales professionals who want to refine their approach to closing deals without using aggressive or deceptive tactics. The program focuses on building strong relationships with prospects, conducting high-quality discovery, delivering compelling demos, and handling objections confidently.
The course emphasizes a people-first sales methodology so that sales reps align their strategies with the needs of their prospects. By understanding decision-making processes and motivation, participants can improve their sales performance while maintaining trust and credibility.
Pricing:
B2B Sales Masterclass is available as a standalone course on Udemy at ₹449 or through Udemy’s subscription plans. It includes a 30-day money-back guarantee and full lifetime access.
Delivery method:
It is a self-paced online course with 3+ hours of video content, 6 articles, and mobile/TV access. It also provides a certificate of completion for learners who finish the course and is available in English and Arabic (auto-translated) languages.
8. ValueSelling Virtual Sales Training
ValueSelling Virtual Sales Training is a structured program to help sales teams build critical value-selling skills in an engaging online environment.
This program focuses on engaging, qualifying, advancing, and closing opportunities. It provides a repeatable framework that enables sales professionals to drive meaningful conversations, establish trust, and improve sales efficiency in a virtual-first world.
Pricing:
Pricing details are customized based on the organization’s needs, industry, and team size. Companies interested in the program can schedule a consultation to receive a tailored quote.
Delivery method:
The ValueSelling Virtual Sales Training is delivered through virtual instructor-led sessions that provide hands-on, interactive learning experiences. Participants gain access to on-demand resources, including PDFs, playbooks, and ebooks, to reinforce key concepts. The program includes follow-up reinforcement sessions to ensure sales professionals can effectively apply their new skills. Each training is customized based on industry, company size, and sales roles, ensuring relevance and practical application.
9. Salesforce Sales Representative Certification
The Salesforce Sales Representative Certification is designed for sales professionals looking to enhance their customer-centric sales approach while mastering CRM tools. This program helps participants develop skills in customer communication, research, discovery, team selling, value selling, and account strategy, all within the Salesforce ecosystem.
Pricing:
- Trailhead learning platform: Free for all users.
- Salesforce Sales Representative Certification Exam: USD 200 + applicable taxes.
Delivery method:
This program is delivered through self-guided online learning via Trailhead, Salesforce’s proprietary training platform. Participants can study at their own pace and access structured learning paths and interactive modules. The certification exam is proctored and can be taken remotely or at a test center.
10. Score More Sales – Sales Coaching & Strategy
Lori Richardson and the Score More Sales team provide data-driven sales coaching and consulting, tailoring strategies based on team performance insights. Their approach mirrors a diagnostic process, evaluating sales teams before recommending targeted actions. They focus on midmarket companies with 10-100 sellers across tech, manufacturing, distribution, and financial services, specializing in leadership growth, sales processes, and team performance.
Pricing:
- Custom pricing; contact for details.
Delivery method:
Score More Sales delivers virtual coaching and hybrid training programs throughout the U.S. and Canada. Programs include SalesHero Coaching, ValueAdd Consulting, SellForward Strategy, SheSells Program, and TeamUp Advisory, all of which aim to improve sales performance and leadership development.
Benefits of Enrolling in SaaS Sales Training
How to Select the Right SaaS Sales Program for You?
Emerging Trends in SaaS Sales Training for 2025
As we look at SaaS sales training in 2025, it's clear that staying updated with new trends is key to success. Tools like AI, flexible training formats, and a focus on customer needs are shaping how sales teams prepare for success. Businesses can improve their sales strategies and maintain a competitive edge in the SaaS industry by adopting these approaches.